Sneak peak of Primark’s Spring Summer 2017 collection

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Primark Press Day

The Penneys/Primark press day last week gave us a great overview of what to expect this Spring Summer in the high streets as Primark is usually ahead of the trend. I recently attended London Fashion Week and wrote a blog post on common trends throughout designer shows (see post here). Some designs in fashion week are not ready to wear so it’s great to get a sneak peak of a high street collection to see what trends were translated to high street collections. This post gives a sneak peak of Primark’s fantastic Spring summer collection. Primark treated us to delicious treats including this delicious rolled ice-cream from Arctic Stone.

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The embroidered, velvet jacket I wore to the press day is from Primark. The top is French Connection, the choker is Topshop, the belt is River Island, the jeans are Warehouse, second skin jeans and my boots are the Steve Madden “Gorgeous” boots.



Penneys press day ss17 Daly Fashion Fix

Below are some images of pieces from the Primark Spring Summer 2017 collection. The main trends which emerged were:



There were some beautiful embroidered pieces including some ankle boots, sandals, leather jackets, denim jackets and jeans.



There were some velvet pieces including some lovely slip dresses.



There were so many metallic pieces including jackets, sandals, trainers and backpacks.


Pyjama Style

There were some gorgeous soft coloured pyjama shirts and matching trousers.



Pinstripes were incorporated into trousers, suits and dresses.


Trouser Suits

There were some beautiful matching trouser suits including a stunning pink one and some gorgeous garden print suits.



There was lots of gingham mixed into the collection in the form of gorgeous summer dresses.

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Hope you enjoyed this post and are as excited as I am about the fab Spring Summer pieces hitting stores at the end of the year. O XX keep up to date with all the latest by following Daly Fashion Fix on Instagram, Facebook, Twitter and now Snapchat (dalyfashionfix). O XX.

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